Water
(Distilled Water)
The base. It carries everything else to the surface, then rinses it all away.
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★★★★★Healthy Household Approved
LOVE OF HOME • EVERYTHING YOU NEED TO START
Starter Kit
The Concentrate, our spray bottles, a free soap with every refill – for life – and an all-natural cleaning kit for the scrubbing. One box, and the whole house is covered.
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Why a Concentrate?
Every spray you use ends up in the air your family breathes. The Concentrate is all-natural, made with ingredients you can pronounce, so cleaning the house never means clearing the room.
And because it's a concentrate, one bottle, diluted, makes about 9 bottles of cleaner. Fewer bottles under the sink. Fewer harsh chemicals in your home.
What's in It
Water. Distilled water is the base. It carries everything else to the surface, then rinses it all away. (Distilled Water)
Coconut and alcohol. Two mild cleansers made from coconut loosen dirt and grease so water can carry them off. A plant alcohol distilled from corn cuts through the rest and dries in seconds, so glass and steel finish without streaks. (Caprylyl/Capryl Glucoside, Cocamidopropyl Betaine, Alcohol Denat.)
Tea tree and lavender. Oil from the leaves of the tea tree is the preservative, and it gives the sharp, green smell of a room that has just been cleaned. Lavender oil rounds it off with a softer note. (Melaleuca Alternifolia Leaf Oil, Lavandula Angustifolia Oil)
That's the whole list. No bleach, no ammonia, no dyes, no artificial fragrance.
How to Use
Dilute with water. One bottle makes about 9 bottles of cleaner.
1. Fill our sprayer bottle with water to the "water" line.
2. Fill with concentrate to the desired clean line on the label.
3. Top off with water and gently shake.
what's inside your kit.
Hover or tap a dot for the details.
2 × The Concentrate
$49$128
Two 16 oz bottles. Each one fills 9 cleaners.
3 × Spray Bottles
Free$28
Three glass bottles with sprayers and fill lines.
Mini Spray Bottle
Free$10
A 2 oz bottle for the purse, the car or the desk.
Love of Home Funnel
Free$5
A little stainless steel funnel for pouring.
Loofah Sponge
Free$5
A sponge made from natural sisal pulp and cotton.
Tallow Soap
Free$12.99
One-ingredient tallow soap from our friends at cowguys.com.
The Concentrate
$29$64
One 16 oz bottle. Fills 9 cleaners.
2 × Spray Bottles
Free$19
Two glass bottles with sprayers and fill lines.
Tallow Soap
Free$12.99
One-ingredient tallow soap from our friends at cowguys.com.
breathe clean air.
Ingredients You Can Pronounce
Six ingredients from water, corn, coconut, tea tree and lavender. Every one is on the label, in plain words.
Simplify With One Bottle
Loh Concentrate replaces most of the cleaners under your sink. Three clean lines on the bottle, from occasional deep cleans to mirrors.
9 Cleaners From One Bottle
Each concentrate makes 9 cleaners, as low as $2.38 per cleaner. Refills are concentrate only, so you keep the glass.
Glass, Not Plastic
Your cleaner lives in glass, with a fine mist sprayer that makes cleaning feel luxurious, not like a chore.
what's inside the concentrate.
Three things go in: water, coconut and alcohol, tea tree and lavender. Tap a card to see what each one does in your home.
Coconut & Alcohol
(Caprylyl/Capryl Glucoside, Cocamidopropyl Betaine, Alcohol Denat.)
Two mild cleansers made from coconut loosen dirt and grease so water can carry them away. A plant alcohol distilled from corn cuts through the rest and evaporates in seconds, so glass and steel dry without streaks.
Tea Tree & Lavender
(Melaleuca Alternifolia Leaf Oil, Lavandula Angustifolia Oil)
Oil from the leaves of the tea tree gives the sharp, green smell of a room that has just been cleaned. Lavender essential oil rounds it off with a softer note.
That's the whole list.
- No harsh chemicals
- No bleach
- No ammonia
- No dyes
- No artificial fragrance
Can you say the same about the spray under your sink?
cleaning can be worse than smoking.
Twenty years of cleaning. Nearly twenty years of 20 cigarettes per day. Lungs can barely tell the difference.
0 years
That's how long researchers kept measuring the same people's lungs.
0
Adults were tracked across 22 research centers in Europe.
0 cigarettes
The researchers compared the extra lung loss to smoking 20 cigarettes a day for close to 20 years.
What the study found
Lung capacity lost to cleaning
Everyone's lungs lose a little capacity each year. Here is what cleaning at home adds on top.
The measure is FEV1, the air you can force out in one second, which is how doctors track lung health. Women who didn't clean lost 18.5 mL a year, home cleaners 22.1, cleaners by trade 22.4. The researchers compared the extra loss in cleaners by trade, 3.9 mL a year, to smoking 20 cigarettes a day for close to 20 years. Home cleaners were close behind at 3.6.
Svanes Ø, et al. AJRCCM 2018; 197(9): 1157–1163
The Study
Twenty years, 6,235 adults, 22 research centers across Europe. Both cleaning sprays and other cleaning agents were linked to the faster decline, and asthma was more common among the women who cleaned: 12.3% at home and 13.7% at work, against 9.6% of women who didn't clean.
The researchers' explanation: cleaning chemicals irritate the airways, and the irritation adds up.
You can't stop cleaning. You can choose what you clean with. That's why we made the Concentrate with ingredients you can pronounce.
Source: Svanes Ø, et al. "Cleaning at Home and at Work in Relation to Lung Function Decline and Airway Obstruction." American Journal of Respiratory and Critical Care Medicine, 2018; 197(9): 1157–1163. DOI 10.1164/rccm.201706-1311OC.
Our Answer
One bottle of the Concentrate, diluted with water, makes about 9 bottles of cleaner. Almost every cleaner you use, from one bottle.
One bottle. Ingredients you can pronounce.
All-natural, with no harsh chemicals, so you can use it in every room of the house.
Clean that works for your family, not against them.
They Measured the Mom. Not the Rest of the House.
Nobody measured the toddler who helps, the baby down the hall, or the friends who come over. They breathe the same spray.
Would you hand your family 20 cigarettes a day for the rest of their lives?
You can't stop cleaning. You can change what's in the bottle.
Make the Switchyou read food labels. have you read the one on your cleaner?
Open the cabinet under your sink. Pick up the spray you use most. Now flip it over.
What Comes With Theirs
- Scary warning labels on the back
- Harsh chemicals in the air your family breathes
- Ingredient names you can't pronounce
- A separate chemical for every job under the sink
What Comes With Ours
- All-natural ingredients
- Ingredients you can pronounce
- No harsh chemicals
- One bottle replaces almost every cleaner under your sink
why we made love of home
Because the people you love deserve to breathe.
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Who We Are
Love of Home started with the founder of Cow Guys. After reading a 20-year study on what cleaning sprays do to lungs, he saw that a healthier home needs clean air first. So he made a cleaner that doesn't fill the house with chemicals.
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The Problem
Every spray ends up in the air everyone breathes, and the harsh chemicals in most of them irritate the airways a little more each time. What never sat right with us is what's in them.
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The Answer
One all-natural concentrate. Diluted, one bottle makes about 9 bottles of cleaner. Ingredients you can pronounce.
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The Difference
One bottle replaces almost every cleaner under your sink. Fewer bottles under the sink. Fewer harsh chemicals in the air.
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Today
We're here for one reason: clean that works for your family, not against them.
No Harsh Chemicals
All-Natural
Safe Around the Family
Ingredients You Can Pronounce
questions before you switch
Straight answers for first-time customers.
Still have questions? Talk to us.One bottle replaces almost every cleaner under your sink. Use it in every room of the house. One bottle, diluted, makes about 9 bottles of cleaner.
Dilute it with water. One bottle of the Concentrate makes about 9 bottles of cleaner.
[NEED: dilution ratio for each job]
[NEED: dilution ratio for each job]
That's why we made it. The Concentrate is all-natural, with ingredients you can pronounce and no harsh chemicals, so you can clean while the kids are home.
[NEED: safety directions from the label]
[NEED: safety directions from the label]
One bottle of the Concentrate makes about 9 bottles of cleaner, so it goes a lot further than a single spray bottle.
[NEED: how long one bottle lasts a typical household]
[NEED: how long one bottle lasts a typical household]
Ingredients you can pronounce, and we'll show you every one. Just five things: water, alcohol, a plant-based cleanser, tea tree oil, and a mix of essential oils. All-natural. No harsh chemicals.
[NEED: return policy]
Questions before you order? Email us at help@lohclean.com.
Questions before you order? Email us at help@lohclean.com.
Because your family breathes what you spray. In the 20-year study cited above, women who regularly cleaned at home or worked as cleaners showed faster lung-function decline, which the researchers compared to smoking. You can't stop cleaning. You can choose what you clean with.
every family deserves clean air.
The one all-natural concentrate that changes your life.
Make the Switch
All-Natural
Safe to Breathe
One Bottle = 9 Cleaners
one bottle. every room.
Bathroom, windows, counters and more. One bottle does it all.
[NEED: product video]
We made Love of Home for one reason: clean that works for your family, not against them.— Love of Home
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